About us

Time flies! It's been 11 years since we've set up shop here on the Portobello Road and it's the best thing we ever did. After careers in buying and product development we thought it was time for a new exciting project and here we are, still loving it as much as we did on the first day we opened!

Feeling good is what's important and that's our aim. We want you to feel good in our shop and in our clothes. We're proud to stand out from the average retail store cluttering today's high streets.

The Tonic experience is not only personal, it's guaranteed to be relaxed and stress-free, offering authentic, quality and interesting menswear collections brought together from around the globe.

We love our little neighbourhood, it's nice to be part of a friendly community, we've made many friends here and hopefully we'll make many more! We are as excited though to welcome the rest of the world, of course we promise to give everyone online the same special attention as guests receive in our boutique – call or email us with any questions you may have!

Phil and Maura.