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Tonic Menswear London


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Latest Arrivals

Our Autumn Picks


Black Friday

10% for the Community… Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. At Tonic, we don’t offer any Black Friday discounts to promote impulse buying. Instead, we’d like to slow down and help you consume more responsibly and lower your impact. That’s why…

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Made in Japan 🇯🇵

Japan is known for its traditional artistry and craftsmanship, to be found in items like the kimono, ceramics – even the cuisine. From cutting edge technology to traditionally crafted artisanal goods, Japanese producers excel at the art of creation.  This week we’re putting the spotlight on three Japanese brands that we love for their impeccable…

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Fabric Focus: Corduroy

With its reassuringly thick but ultra soft texture, corduroy is the fabric that time refuses to forget. Its back in store for Autumn and we can’t get enough of its practicality, especially when we’re offering it in a number of forms; think pleated trousers, military jackets, vests, shirts and even hats. For the most seasonal…

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Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years hand curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label – currently consisting of T-shirts, Knitwear and Casual Shirts as well as a more formal, bespoke-made Shirt.

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