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Tonic Menswear London

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Latest Arrivals

Our Autumn Picks


Tonic is 22

It’s our birthday.22 years around the sun and we think it only fair to celebrate with the community who have supported us through both highs and lows.From now until Midnight on Friday, spend £100 or more in-store or online and receive a £22 voucher. *vouchers are distributed by email and valid starting 12th December* Shop Now

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Black Friday

10% for the Community… Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. At Tonic, we don’t offer any Black Friday discounts to promote impulse buying. Instead, we’d like to slow down and help you consume more responsibly and lower your impact. That’s why…

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Made in Japan 🇯🇵

Japan is known for its traditional artistry and craftsmanship, to be found in items like the kimono, ceramics – even the cuisine. From cutting edge technology to traditionally crafted artisanal goods, Japanese producers excel at the art of creation.  This week we’re putting the spotlight on three Japanese brands that we love for their impeccable…

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Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years hand curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label – currently consisting of T-shirts, Knitwear and Casual Shirts as well as a more formal, bespoke-made Shirt.

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