Tonic Menswear London

New Season Now

shop new arrivals by Fujito, Jackman & more


Carnival Weekend 2022

As the streets of Notting Hill transform for Carnival Weekend, our friends at Edwin came to visit with some Carnival appropriate attire – naturally we had to seize the photo opportunities 🤩  Our shop on Portobello will be closed for the festivities from Today at 6pm until mid-morning Tuesday, but our online shop is BUSINESS AS USUAL all weekend! Click HERE to…

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Brand Spotlight: MOSCOT😎

Moscot is a 5th generation family-owned eyewear business born and bred in the Lower East Side of New York City. We’ve had them in the shop for years, and love them for both the high quality of their handmade shades and the story of their humble beginnings. All of Moscot’s shades are handmade, using the…

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Tonic Exchange ♻️

This week we’ve added our first new items since relaunching Tonic Exchange. You can earn credit to spend at Tonic, donate to our charity partner and give your pre-loved pieces a new home with our complimentary donation service. As we discover new ways to enjoy fashion with a Conscious approach, relaunching Tonic Exchange with the right garments has been at the forefront of our…

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You send us your pre-loved clothes – we sell in our Tonic Exchange – then you receive a credit to be spent in the shop (less a commission). Easy! Watch this space for some exciting news 👀

Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years hand curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label – currently consisting of T-shirts, Knitwear and Casual Shirts as well as a more formal, bespoke-made Shirt.

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