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Tonic Menswear London

New Season Arrivals



Happy New Year and a Fresh Start

Happy New Year and a fresh start! This week in the shop we’ve been talking about January being a time for reflection and making plans for the year ahead. It’s also a time to clear out some excess and declutter. This got me thinking about overfull wardrobes and the Tonic Exchange. Signs that indicate it’s time for a wardrobe…

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Happy Christmas and Thank You!

Happy Christmas! We’re winding down now as we approach Christmas and limping towards the finish line, it’s been a busy month to end a challenging year. I just want to take this opportunity to say thanks for your support, thanks for the friendship and your custom, we are nothing without you. 2023 has been a challenging year…

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Black Friday…. and an apology

So first an apology if you were opening this expecting an unmissable discount for this weekend only…. Well this isn’t it. As you may already be aware Black Friday is not an event that we sign up for, it’s basically a load of rubbish. Earlier this week I read that the carbon cost of Black Friday…

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Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years hand curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label – currently consisting of T-shirts, Knitwear and Casual Shirts as well as a more formal, bespoke-made Shirt.