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Tonic Menswear London

New Season Arrivals




New T Shirts From Edwin

The Edwin brand is known for its authenticity, skill and the unrivalled discipline of Japanese design. In 1947 the Edwin was amongst the first pioneers to translate post WWII Americana through a Japanese lens. Today, Edwin continues to set the standard in Japanese fashion, using exclusive fabrics, revolutionary production technologies, and state of the art…

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Playboy Footwear – Worn By Legends

The story of The Original Playboy brand began in 1936 in England with the creation of a unique crepe sole construction. An iconic design worn by royals, legendary Hollywood actors, jazz musicians, rockabillies, hip-hoppers and a host of other good people around the world.Original Playboys have been worn by a host of interesting people through…

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Kardo for Spring/Summer 2024

The antithesis of mass-produced fast-fashion, KARDO was launched in 2013 with the desire to slow things down and attend to the small details of menswear. Inspired by the rich heritage of traditional Indian craft textiles they have, for the past decade, worked and nurtured relationships with artisans and textile communities around India to create unique…

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Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years hand curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label – currently consisting of T-shirts, Knitwear and Casual Shirts as well as a more formal, bespoke-made Shirt.