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Tonic Menswear London


Our Story

Tonic is a menswear store from Notting Hill, London for those looking to discover a stable of Heritage & Modern brands with a quality that stands the test of time. From cosy knitwear to bespoke tailored shirts, we have spent over 21 years curating an edit of genuine, quality clothes and accessories from home and across the world.

Founded by Phil Bickley in 2000, Tonic offers a considered selection of both new and established brands from Europe, Japan, the Americas and beyond. Alongside this, we run our own in-house Tonic label.

We believe in genuine service. As with the clothing and brands we sell we are interested in long-term relationships with our customers. We believe that by investing time & effort in our customers and ensuring they have a good in-store experience, that we benefit in the long run.

Our Brand

Designed entirely in-house, the goal of our own brand label is to create a collection of knitwear, shirting and t-shirts using premium fabrics that can last a lifetime. From timeless shirts and knitwear handcrafted in Italy to quality jersey made in Portugal, everything is designed to embody the Tonic ethos of being the antithesis of throwaway. Discover the entire collection now.

Portobello Road, London

Tonic is situated at the north end of the Portobello Road, home to one London’s (and the world’s) most iconic and famous markets.

Originally no more than a winding country path known as Green Lane, it took its name from Porto Bello Farm which was built in the area which we now know as Golborne Road. The farm was named after the town of Porto Bello in Panama, captured by the British from the Spanish in 1739, as part of the War of Jenkins Ear.

Portobello Road remains one of London’s most famous streets, vibrant, multicultural and buzzing with energy and excitement. 

Tonic is proud to be part of such a rich and diverse community.