Focus on Edwin

What can I say about Edwin… 

We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3 fits, the Nashville, The Waynesville, and the ED47.

They have recently re-launched the Nashville, watch out for it in store this autumn. I don’t see them rushing the Waynesville back though, it was possibly the baggiest jean I’ve seen since my raving days šŸ˜‚

Founded in 1947, Edwin have a long history of producing high quality denim with an attention to detailĀ that has seen them conjureĀ up many innovations in denim production that are now established across the industry.Ā Ā Denim remains their speciality and in my opinion, value for money they can’t be matched.

They’ve come a long way since those early days of the 3 jeans fits, now they offer everything from jackets and chinos, to some cracking tees. You don’t often see a logo on somethingĀ selling in Tonic but the Japanese Sun Tee is something to behold.Ā 

And if that’s not enough to tempt you we’re still offering 20% off with the discount code ‘SPRING20’ just pop it in at the checkout and we’ll do the rest.


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