Focus on Edwin

What can I say about Edwin… 

We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3 fits, the Nashville, The Waynesville, and the ED47.

They have recently re-launched the Nashville, watch out for it in store this autumn. I don’t see them rushing the Waynesville back though, it was possibly the baggiest jean I’ve seen since my raving days 😂

Founded in 1947, Edwin have a long history of producing high quality denim with an attention to detail that has seen them conjure up many innovations in denim production that are now established across the industry.  Denim remains their speciality and in my opinion, value for money they can’t be matched.

They’ve come a long way since those early days of the 3 jeans fits, now they offer everything from jackets and chinos, to some cracking tees. You don’t often see a logo on something selling in Tonic but the Japanese Sun Tee is something to behold. 

And if that’s not enough to tempt you we’re still offering 20% off with the discount code ‘SPRING20’ just pop it in at the checkout and we’ll do the rest.


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