Tonic Menswear, London


Some intro text here


24 Bottles

24 Bottles make reusable drinks bottles without negatively impacting the environment. Their Urban bottles are perfect to carry the water you need to keep yourself hydrated whilst going about our daily business and their Clima bottles will keep your cold drinks chilled for a whole day and hot drinks hot for up to 12 hours. 

A Vontade

The English translation for the Portuguese word A Vontade is make yourself comfortable.

The Japanese brand A Vontade is all about simple understated, quality pieces. The garments are unstructured, loose an all made in Japan


Part residing in Tokyo and the other in Venice A.B.C.L. is a young brand producing beautifully crafted menswear mixing the worlds of sartorial and casual. The brand focuses on the peerless Japanese materials.

Anonymous Ism

Anonymous Ism deserves its description of “master sock maker” in Japan.

This Japanese sock brand creates unique men’s socks using the highest quality materials and carefully calibrated weaving.

This attention to their art applies across a huge diversity of designs & colours that cover every taste.




Founded by Alberto Aspesi in 1969, and originally a shirt company, they have a long pedigree in understated casual clothes.
With timeless garments employing exclusive avant-garde fabrics & a “no-logo” philosophy its a company who share our core philosophy and values.


Astorflex boots are made in Italy using all-natural, breathable leather, meaning they are supremely comfortable and built to last. They also look pretty damn good! If that's not enough they are also 100% ecological!




Baracuta is the iconic British brand and home of the original Harrington jacket made in England since 1937.

Colorful Standard

Colorful Standard is a Danish brand on a mission. Using the best 100% Organic cotton to keep your conscious clean, pre-washed so it doesn't shrink when washed. Made in Portugal
under the best conditions and they even donate 5% for a good cause.

D. R. Harris & Co. Ltd.

D. R. Harris was founded in 1790 and has been operating in the St. James's area of London ever since. D. R. Harris has an extensive range of products which are ideal for both men and women. Alongside this impressive range they are also a fully-functioning pharmacy for which they hold the Royal Warrants to Her Majesty the Queen and HRH The Prince of Wales.


Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.

Or put another way this lot know all about making a decent pair of denims!


For Japanese designer Go Fujito, clothes are about living. “Our clothes are designed for everyday purposes,” he says. “As it gets tougher to live in today’s world, I want our clothes to feel comfortable and relaxing.”


It's an American brand isn't it?? It's common mistake and one I'm sure our friends at Hartford wouldn't be too surprised or disappointed to hear it. Hartford was in fact launched in Paris in 1979, but with it's relaxed feel it could easily have come straight out of San Fran.

They really know how to make the perfect relaxed shirt but nowadays everything they do is uncomplicated and easy to wear. 



Hestra Gloves is a family company in the third & fourth generation.  They have been making gloves of the highest quality since their establishment in 1936. Within the family, they have the only 2 active glove cutters in Scandinavia.

Their design & development takes place in Hestra, Sweden, and their gloves are manufactured in their own factories giving them control of the production chain to ensure the highest level of quality.


Founded in 1949 by Mitsugu Tanabe Jackman have been producing some fine sport related garments ever since, even producing the official training gear for the Japan National team for the Tokyo Olympics in 1964. 

Kestin Hare

Kestin Hare is a British designer who gets what works and is inspired by what men want for everyday life.

The brand was launched in 2014 by Kestin Hare when he returned to his hometown of Edinburgh. Kestin grew up watching his grandad who had a distinct style, took great pride in his appearance and ran pubs in Leith. 

Kestin has worked for some of the biggest names, most notably holding the position of Head of Design at Nigel Cabourn. It was here, that Nigel honed Kestin's passion for vintage, looking to the old to find something new, and instilled the importance of UK manufacturing.


Laboratory Perfumes

Founded in 2011, British scent specialists Laboratory Perfumes craft unique, unisex fragrances, scientifically formulated to react to the wearer and evolve over the day.

Inspired by the natural flowers, herbs and aromatic botanicals of Britain and beyond, the range of scents and candles is made from natural oils, selected with care and blended with precision.

It’s a new method of making perfume the old-fashioned way.


Founded in the summer of 2008, the first collection was launched a year later. Millican are inspired by the relentless spirit of the open road and their mission is to create bags that will keep you company along the way. These guys know what is required in a good bag whether you're cross country or pounding the pavement.

MOSCOT is a New York City Institution renowned worldwide for its iconic eyewear. Opened on New York's Rivington Street in 1915, Mr Hyman's optical shop quickly became a firm neighbourhood favourite. The brand's vintage-inspired designs are crafted with expertise and unparalleled craftsmanship to create its timeless eyewear. 
While now recognised as a global fashion brand, MOSCOT remains, at heart, a neighbourhood optical shop. 

President's is a contemporary Made in Italy menswear brand who make garments that will endure for years without compromise in contemporary style.

The brand was originally founded in 1957 by 7 Bell S.P.A, a Tuscan atelier with an illustrious history. 7 Bell has long been known for its superior quality garments and was the very first producer of Italian denim.
With every collection, President's combines tradition with the research to make true contemporary classics, crafted in Tuscany.


Designed and created in Vienna but produced in the Tyrol region of Austria, SA.AL & Co produce vegan certified cosmetics made from 100% natural ingredients. They are produced in small batches, reducing the volume of carbon emissions created by excess production and come packaged in a tube or bottle made from 99% recycled material.


Sanders & Sanders Ltd. (or Sander Bros. as it was first named) was established in 1873 by Brothers William and Thomas Sanders of Rushden, Northamptonshire. Today, Sanders & Sanders remains in the same factory on Spencer road as it has done for the past century, and is known throughout the world as the very best in English elegance, and exports to over thirty countries across five continents.


17 years ago, Tonic was little more than a forming thought, a pleasant daydream threatening to tempt Phil Bickley away from a career in corporate retail for a crack at running his own place. Ideas took shape...a neighbourhood independent serving up a carefully edited selection of classic brands. Great menswear at a good price. No hassle, no 'big sell', just sound advice and friendly service.

Tonic 276

Sometimes it can be hard to find a product of quality that focuses on doing the simple things well. While, we are very happy with the products we sell here at Tonic, we felt that we could cut out the middle manand produce our own range to fill the gaps that may exist in the market.

Working with manufacturers with a wealth of experience has allowed us to produce our range of knitwear and shirting using premium fabrics that will stand the test of time. Our shirting is produced in Italy using Panama cottons or flannels that perfect for wrapping up or transforming into an overshirt for when the Sun returns.

All of our knitwear is manufactured in a Scottish factory that has been turning out premium quality jumpers since 1955. Boasting a skilled workforce with a over 850 years of collective industry experience ensures that  allof our garments are in good hands. We have selected to use merino wool for our sweaters due to its softness and breathability.




Initially produced to keep up with rigours of the daily routine of the French workforce, Vetra has been in business since 1927, originally started by Edouard Beerens . The brand has a rich and colourful history, including the sabotage of a large quantity of uniforms they had manufactured for the French army upon its fall to Nazi forces in 1940 before downing tools and relocating to Le Lude in Western France.



From simple wool socks to famous cold-busting parkas, Woolrich products have embraced the authentic outdoor lifestyle for more than 180 years. They strive to design functional, comfortable and durable sportswear and outerwear for Men and Women using traditional fabrics like wool, cotton and down.



276 Portobello Road, London W10 5TE
Monday to Saturday 10 – 6
Sunday 11 – 5