Real Stars are Rare


It was at Tonic, on the Portobello Road, shooting the breeze about clothes, that an idea was born. The idle talk became a bigger conversation, shared thinking around a new collection of menswear, classic and timeless. Sharp tailoring, quality knits, the perfect shirt… It was only a matter of time. REAL STARS ARE RARE was inevitable.

The REAL STARS ARE RARE collection is available in-store at Tonic, or online at

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