The Merino Wool Crew neck from Colorful Standard
10th Jan 2021
New arrivals in the pre-washed merino wool crew from Colourful Standard.The Colorful Standard Classic Merino Crew Neck is a “zero waste” garment knitted from luxuriously soft, extra fine, Italian-spun merino. It is a mid-weight, regular fit crew neck…
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Hartford Sample Sale
2nd Jan 2021
Twice a year we run a Hartford sample sale. If you didn't know already, Hartford is a french label launched in Paris in 1979. It is also our best selling brand.The Sample Sale is an opportunity…
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Happy New Year and Thank you!
31st Dec 2020
Thought I'd get this out early before you're overwhelmed with messages, and wish you all a very happy New Year from all of us at Tonic!There isn't much I can say that I haven't already…
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Winter Sale!
26th Dec 2020
After a year we'll never forget we are still having our Winter Sale 🥳 Here's to 2021 and more hand painted signage... Come On!!
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Happy Christmas!
24th Dec 2020
Happy Christmas to all of you from all of us!Thank you for your support in a year we'll never forget! PeaceThe Tonic Team ✊
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Click and Collect
20th Dec 2020
It was the night before Christmas (well the week before) and basically everything went to shit!Anyway I'm not going to bang on it, it is what it is.After looking at our options I have decided to…
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Dr Harris - Established 1790
11th Dec 2020
We have stocked the mens grooming brand Dr Harris for longer than I can remember, the smells of Windsor and Arlington have been wafting around the shop in one form or another at least the last…
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Bailey Hats of Hollywood
6th Dec 2020
In 1922 George S Bailey Established the Bailey Hat Company in Los Angeles California. He understood how Hollywood's leading men were considered global arbiters of taste and style, the original "Influencers" if you will. With…
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Anonymous Ism Japan
3rd Dec 2020
Yep, socks made in Japan, what is not to like about that?When it comes to making anything for wearing on any part of the body, the Japanese, as anyone knows do it with a care…
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Tonic Own Label Knitwear
29th Nov 2020
Produced in 100% merino wool our Tonic own label knitwear is made in a family run factory north of the border in Scotland. Established in 1955 they have continued to invest in their workforce and develop the…
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Open for 20 Years!
19th Nov 2020
Believe or not last week was our 20th Birthday, yep 20 years of residency on the Portobello Road!Celebrating a landmark birthday in the midst of a global pandemic isn't ideal is it, we've experienced all kinds highs and a…
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Ecoalf - Because There Is No Planet B
15th Nov 2020
I first came across Ecoalf at my favourite distributors early in 2020, pre Covid, when the shadow wasn't lucking behind everything we do and think. It seems a lifetime ago, but to me this year has gone…
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Click and Collect Opening Hours
9th Nov 2020
Starting tomorrow (Tuesday 10th November) Patch and I will be at the shop from 11.00 until 4.00 every day. We'll be there for click and collect orders, phone orders, and if there's anything else you need…
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The Show Must Go On
4th Nov 2020
To Be honest with you it has taken me some time to come to terms with this new lockdown, after it was announced on Saturday I was feeling really down, however after spending the last…
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Uniform Standard
25th Oct 2020
Born in 2018, East London based brand Uniform Standard produces a collection of minimal, premium quality sneakers that blend together refined British design and sustainability.They forego the concept of “fast fashion” in favour of conscious consumption, they…
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New Arrivals - Hartford shirts
7th Oct 2020
We've got super soft baby cord, brushed cottons, washed cottons and soft flannels, we've got point collars, spread collars and button down collars, we've got classic fit, we've got slim fit, we've got over shirts.…
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Final Reductions!!
14th Sep 2020
With summer drawing to a close and the football season nearly through the first set of fixtures it's time for our Sale final reductions and with prices up to 50% off it could time to grab that last…
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Tonic Exchange Re-Launch
31st Aug 2020
I'm convinced by the Tonic Exchange scheme and I really want make it work, but I'm going to need your help. You might have already read about it in previous communications or on the website,…
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Summer Sale ☀️
28th Jul 2020
The Summer Sale is here! Grab something, save a few quid and help us make some space for the new season's collections! All the best from all of us ✌️
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Welcome to Pala Eyewear
17th Jul 2020
John the founder of Pala Eyewear made contact in May so not exactly the best time to be introducing his brand to a potential retailer. I was immediately interested though after hearing about their philosophy of making…
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Midsummer and 20% Off!
28th Jun 2020
This week was marked by scorching Midsummer's Day! It is usually a time of festivals, feasting, singing, bonfires and maypole dancing. For obvious reasons there hasn't been much of that going on. to be honest I'm not sure…
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It's good to be back!
21st Jun 2020
The contrasting emotions closing the door behind me on the 21st March with closing the doors after the first week of being open again. 3 months ago I left the shop with a sense of…
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Opening on Wednesday!
14th Jun 2020
Sign writing by Ellie Bickley aged 7 (and a half) We're opening on Wednesday 17th June and we're really looking forward to seeing you! - We will be open from 10.30 till 5.00…
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Preparing to Re-Open
7th Jun 2020
On Wednesday 17th June we'll be opening our doors for the first time since Saturday 21st March. We have been busy getting the shop ready to welcome you back. Ellie and I have been getting all…
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More than just a transaction
31st May 2020
The date is set and we're getting ready to welcome you back...... But before I tell you about how and when we'll be open I'd like to take this chance to put down my gratitude and…
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Tonic Lockdown Playlist
24th May 2020
I'm sure I'm not alone in that I've been listening to a lot of music throughout the lockdown. As the health crisis was developing I started on this playlist and over the last few weeks it has evolved,…
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Opening Soon!
16th May 2020
As things stand we are hoping to open the shop sometime in the first week of June. We might be a bit bruised and we might be a bit battered, and it probably won't be…
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Dreaming of Summer and 20% Off!
9th May 2020
Sunny Days spent wandering along the beach without a care in the world might seem a long way off right now but in my view there's no harm in using your imagination, a pandemic can't…
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Shop Update
3rd May 2020
This week, along with many other retailers we eagerly await news from the government and their plan for easing the lockdown. It has been 6 weeks already since I closed the shop and looked ahead…
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Focus on Edwin
24th Apr 2020
What can I say about Edwin... We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3…
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Happy Easter 🐥
12th Apr 2020
Easter HopeMany of you will know I'm not particularly religious but as far as my understanding goes Easter is a time of new beginnings and of hope so whatever you are doing today, lunch with family or…
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Ellie's Sock Shop
5th Apr 2020
I have opened my online sock shop and have been adding the new styles ready to be sold. My favourite style is the leopard sock, it is made in Japan by Anonymous Ism. I'm not…
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Support us with a Gift Voucher
1st Apr 2020
Support us by buying yourself a Gift Voucher to spend in store when we re-open. Use the discount code 'HOMEDELIVERY20' at the checkout and you'll get 20% off the total value of your voucher. For…
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Home Delivery
30th Mar 2020
After spending a lot of time reading the news (who hasn't?) it looks likely to me that the health crisis will run until the summer. I have thought about what this means to Tonic and…
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These Times....
18th Mar 2020
In these troubled times we realise that buying clothes is probably the last thing on your mind. We feel it is important to send out message of support and solidarity to all our customers, friends and anyone…
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New Brand - Unfeigned
27th Feb 2020
In our mission to source more quality brands with an environmental and social conscience we've found a cracker in Unfeigned. Hailing from Spain each piece is locally produced in Spain or Portugal using either sustainable…
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The Quiet Revolution
26th Jan 2020
As people all over the world begin to respond to the climate crisis, a huge environmental movement is forming. At Tonic we want to feel good about what we're doing… that we're part of the solution rather than…
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Tonic Exchange
22nd Jan 2020
Tonic is proud to sell a carefully curated selection of international brands. All the clothes we sell are built to last. We hope you’ll get many years of use from your purchase, but should you…
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Bailey Hats Sample Sale
21st Nov 2019
The Bailey Hats Sample Sale is this Thursday 21st November and runs until Sunday 24th, we will have a selection of Bailey Hats of varying shapes and sizes all available at up to 70% off. Bailey have been making hats for almost…
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New Arrivals from the Land of The Rising Sun
13th Nov 2019
New arrivals from our Japanese stable of brands Fujito, Jackman and A Vontade. We've got the loose fitting wide slacks from Fujito, these have become a shop favourite since first stocking them last season. The…
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Hartford Sample Sale!!
17th Oct 2019
The Hartford Sample Sale is running this week with everything selling at cost price, what's not to like?!
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New arrivals from Vetra
10th Oct 2019
New autumn arrivals from Vetra, the classic dungaree twill workwear jacket and trouser in new colours dark khaki and stone. Made in France since 1927 they are the perfect wardrobe staple. Available in store.
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Chilled Wednesday vibes
25th Sep 2019
Laid back vibes with a wardrobe classic every man should own, a pinpoint blue Oxford button down shirt. The Hartford "Side" style is slim fit, made of 98% cotton 2% elastane. Available in store now
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New arrivals from Hartford
5th Sep 2019
With Hartford it's all about fabric and fit . The first shirt delivery of the season is a proper beauty, rich checks and soft flannels. In store now.
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Sunnies ☀️ 🕶
5th Jul 2019
Moscot iconic eyewear https://tonicuk.com/brands/moscot/
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Short Sleeves Weather!
4th Jul 2019
Gary's new window featuring Hartford flamingo print shirts.https://tonicuk.com/brands/hartford/
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Just Arrived!
4th Jul 2019
New Japanese Sun T's in today from Edwin If you didn’t know already, EDWIN was established in Tokyo in 1947 and this tee featuring a Red Dot over our Japanese logo, it’s a great nod…
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