Tonic Menswear, London
CURATED MENSWEAR, PORTOBELLO ROAD, LONDON

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Tonic Lockdown Playlist

I'm sure I'm not alone in that I've been listening to a lot of music throughout the lockdown. As the health crisis was developing I started on this playlist and over the last few weeks it has evolved,…
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Opening Soon!

As things stand we are hoping to open the shop sometime in the first week of June. We might be a bit bruised and we might be a bit battered, and it probably won't be…
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Dreaming of Summer and 20% Off!

Sunny Days spent wandering along the beach without a care in the world might seem a long way off right now but in my view there's no harm in using your imagination, a pandemic can't…
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Shop Update

This week, along with many other retailers we eagerly await news from the government and their plan for easing the lockdown. It has been 6 weeks already since I closed the shop and looked ahead…
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Focus on Edwin

What can I say about Edwin... We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3…
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Working From Home...

20% off with ‘SPRING20’

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Happy Easter 🐥

Easter HopeMany of you will know I'm not particularly religious but as far as my understanding goes Easter is a time of new beginnings and of hope so whatever you are doing today, lunch with family or…
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Ellie's Sock Shop

I have opened my online sock shop and have been adding the new styles ready to be sold. My favourite style is the leopard sock, it is made in Japan by Anonymous Ism. I'm not…
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Support us with a Gift Voucher

Support us by buying yourself a Gift Voucher to spend in store when we re-open. Use the discount code 'HOMEDELIVERY20' at the checkout and you'll get 20% off the total value of your voucher. For…
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Home Delivery

After spending a lot of time reading the news (who hasn't?) it looks likely to me that the health crisis will run until the summer. I have thought about what this means to Tonic and…
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These Times....

In these troubled times we realise that buying clothes is probably the last thing on your mind. We feel it is important to send out message of support and solidarity to all our customers, friends and anyone…
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New Brand - Unfeigned

In our mission to source more quality brands with an environmental and social conscience we've found a cracker in Unfeigned. Hailing from Spain each piece is locally produced in Spain or Portugal using either sustainable…
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The Quiet Revolution

As people all over the world begin to respond to the climate crisis, a huge environmental movement is forming. At Tonic we want to feel good about what we're doing… that we're part of the solution rather than…
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Tonic Exchange

Tonic is proud to sell a carefully curated selection of international brands. All the clothes we sell are built to last. We hope you’ll get many years of use from your purchase, but should you…
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Bailey Hats Sample Sale

The Bailey Hats Sample Sale is this Thursday 21st November and runs until Sunday 24th, we will have a selection of Bailey Hats of varying shapes and sizes all available at up to 70% off. Bailey have been making hats for almost…
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New Arrivals from the Land of The Rising Sun

New arrivals from our Japanese stable of brands Fujito, Jackman and A Vontade. We've got the loose fitting wide slacks from Fujito, these have become a shop favourite since first stocking them last season. The…
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Hartford Sample Sale!!

The Hartford Sample Sale is running this week with everything selling at cost price, what's not to like?!
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New arrivals from Vetra

New autumn arrivals from Vetra, the classic dungaree twill workwear jacket and trouser in  new colours dark khaki and stone. Made in France since 1927 they are the perfect wardrobe staple. Available in store. 
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Chilled Wednesday vibes

Laid back vibes with a wardrobe classic every man should own, a pinpoint blue Oxford button down shirt. The Hartford "Side" style is slim fit, made of 98% cotton 2% elastane. Available in store now
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New arrivals from Hartford

With Hartford it's all about fabric and fit . The first shirt delivery of the season is a proper beauty, rich checks and soft flannels. In store now.
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x TAK

Many of you know that running is my thing. It’s my escape, my time to myself, my space to solve problems, it is where I can get away from it all.

You might also know that I’m training for the New Forest Marathon

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Riz Board Shorts Pop-Up at Tonic

The most beautiful and sustainable swim shorts in the world’ will be coming to the store for one day only!

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Sunnies ☀️ 🕶

Moscot iconic eyewear https://tonicuk.com/brands/moscot/
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Short Sleeves Weather!

Gary's new window featuring Hartford flamingo print shirts.https://tonicuk.com/brands/hartford/
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Just Arrived!

New Japanese Sun T's in today from Edwin If you didn’t know already, EDWIN was established in Tokyo in 1947 and this tee featuring a Red Dot over our Japanese logo, it’s a great nod…
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A Japanese Special

The craftsmen of Japan are renowned for the level of care and attention that they apply to each task they undertake. With a rich history of manufacture, the Land of the Rising Sun is notorious…
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The Tonic Summer Sale

It seems fairly ridiculous to be saying this but the Tonic summer sale has come around again with discounts of up to 40% off our SS19 collections. See the Summer Sale Here.    
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Nico Eyewear

  Nico Eyewear is the brainchild of Nico Thompson, the third generation in a family of opticians. The positive collision of two key elements of the optical world: surrounded by iconic vintage frames from the…
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Bailey Hats Sample Sale

  With what seemed to be the brief but hopefully soon to return British Summer, we hope to welcome back the good weather in time to bring you the Bailey Hats Sample Sale. From Thursday 13th June,…
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Interview With Lee Hoy

How would you describe yourself to someone who doesn’t know you?

I would describe my personality as very outgoing and social. I am easy to talk to and a good listener.

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Colorful Standard

Every so often a brand comes along that does the simple stuff really well. One brand that does this is Colourful Standard. Not only do they make high quality basics, they make them from organic…
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Kestin Hare SS19

Launched in 2014, Kestin Hare is a fairly young brand. The reason for this is that the namesake of the brand, Kestin, was busy gaining lots of valuable experience as the Head of Design for the likes of Nigel Cabourn.

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Tonic Recommends

The one word seemingly on everybody’s lips begins with ‘B’ and involves the uncertainty surrounding our departure from the European Union. Should you want a visual holiday from the ceaseless news coverage of what may or may not be happening, we more than recommend Martin Parr’s Only Human exhibition

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Hartford SS19

Season upon season, we await the arrival of the Hartford delivery here at Tonic. Upon opening up the boxes we never cease to be pleased or surprised by their contents.

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A.B.C.L

Sometimes when two worlds collide, a better one is created. A.B.C.L combine the design heritage of Italy with the manufacturing expertise of the Japanese. They split their world between Tokyo and Venice, producing contemporary Italian inspired shirts out of the finest selvedge fabrics.

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Tonic Reads

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.

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The Tonic Exchange

You may have noticed that we have given our site a bit of a spruce up. Those of you that have visited our shop on Portobello Road will know that we offer an honest service delivered by staff members with many years of knowledge and anecdotes provided by their decades of experience on the shopfloor.

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Tonic Icons - Sir Don McCullin

Photography isn’t about seeing, it’s about feeling. If I don’t have some kind of feeling for what I’m shooting, how can I expect the person who looks at it to feel anything?

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Baracuta

The original and iconic Harrington jacket. Made in England since 1937.

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276 Portobello Road, London W10 5TE
Monday to Saturday 10.30 – 6.00
Sunday 11.00 – 5.00