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The Iconic Pod Jagger - back for a limited run So back in the dark ages, early 80's Ste (name changed for anonymity) came in to the footy club disco with a different pair of…

The Colorful Standard 100% Extra Fine Merino Wool Crew Neck. A “zero waste” garment knitted from luxuriously soft, extra fine, Italian-spun merino. It is a mid-weight, regular fit crew neck made to make you feel…

I know this is a very British thing to say but when are we going to get summer this year??You might not be diving off rocks into emerald green sea this year but whatever you are planning…

Arvin have a simple mission to "Make The Cleanest Basics On The Planet" Worn for good. To make that happen, they use a manufacturing process that’s as efficient as it is responsible. They use recycled…

First things first I'm not going to talk about Euro 2020.... playing in 2021 just weird already!!And I'm not going to talk about Fathers Day either, seems that nowadays there's always a reason to send…

Well, what can I say, it's been a while since the last mailer, but you know what I'm not being too hard on myself, we've been busy and I haven't had the time to sit down…

Welcome back...to nature. We are free, to go out to meet friends and family again but mostly outdoors. Hopefully we'll get some outdoor friendly weather to go with it! Never before have we appreciated nature,…

....we're open again If you're out and about in the neigbourhood this week drop in to say hello, it'll great see you!Back in the Game✌️

The count down is running, Monday 12th April we're back!We are using the time to freshen up and get everything set. First out of the blocks we've got your essential post pandemic summer shirt offering…

As people all over the world respond to the climate crisis the environmental movement is continuing to grow.With this in mind, this week we have re-launched the Tonic Exchange in an online format. It is only a…

New arrivals in the pre-washed merino wool crew from Colourful Standard.The Colorful Standard Classic Merino Crew Neck is a “zero waste” garment knitted from luxuriously soft, extra fine, Italian-spun merino. It is a mid-weight, regular fit crew neck…

Twice a year we run a Hartford sample sale. If you didn't know already, Hartford is a french label launched in Paris in 1979. It is also our best selling brand.The Sample Sale is an opportunity…

Thought I'd get this out early before you're overwhelmed with messages, and wish you all a very happy New Year from all of us at Tonic!There isn't much I can say that I haven't already…

After a year we'll never forget we are still having our Winter Sale 🥳 Here's to 2021 and more hand painted signage... Come On!!

Happy Christmas to all of you from all of us!Thank you for your support in a year we'll never forget! PeaceThe Tonic Team ✊

It was the night before Christmas (well the week before) and basically everything went to shit!Anyway I'm not going to bang on it, it is what it is.After looking at our options I have decided to…

We have stocked the mens grooming brand Dr Harris for longer than I can remember, the smells of Windsor and Arlington have been wafting around the shop in one form or another at least the last…

In 1922 George S Bailey Established the Bailey Hat Company in Los Angeles California. He understood how Hollywood's leading men were considered global arbiters of taste and style, the original "Influencers" if you will. With…

Yep, socks made in Japan, what is not to like about that?When it comes to making anything for wearing on any part of the body, the Japanese, as anyone knows do it with a care…

Produced in 100% merino wool our Tonic own label knitwear is made in a family run factory north of the border in Scotland. Established in 1955 they have continued to invest in their workforce and develop the…

Responsible, sustainable and transparent. Astorflex is an Italian family shoe factory established in the 19th Century. Each Astorflex shoe is made in Italy with a focus on quality, craftsmanship and value.Production is personally supervised by owner Fabio…

Believe or not last week was our 20th Birthday, yep 20 years of residency on the Portobello Road!Celebrating a landmark birthday in the midst of a global pandemic isn't ideal is it, we've experienced all kinds highs and a…

I first came across Ecoalf at my favourite distributors early in 2020, pre Covid, when the shadow wasn't lucking behind everything we do and think. It seems a lifetime ago, but to me this year has gone…

Starting tomorrow (Tuesday 10th November) Patch and I will be at the shop from 11.00 until 4.00 every day. We'll be there for click and collect orders, phone orders, and if there's anything else you need…

To Be honest with you it has taken me some time to come to terms with this new lockdown, after it was announced on Saturday I was feeling really down, however after spending the last…

Born in 2018, East London based brand Uniform Standard produces a collection of minimal, premium quality sneakers that blend together refined British design and sustainability.They forego the concept of “fast fashion” in favour of conscious consumption, they…

We've got super soft baby cord, brushed cottons, washed cottons and soft flannels, we've got point collars, spread collars and button down collars, we've got classic fit, we've got slim fit, we've got over shirts.…

With summer drawing to a close and the football season nearly through the first set of fixtures it's time for our Sale final reductions and with prices up to 50% off it could time to grab that last…

I'm convinced by the Tonic Exchange scheme and I really want make it work, but I'm going to need your help. You might have already read about it in previous communications or on the website,…

The Summer Sale is here! Grab something, save a few quid and help us make some space for the new season's collections! All the best from all of us ✌️

John the founder of Pala Eyewear made contact in May so not exactly the best time to be introducing his brand to a potential retailer. I was immediately interested though after hearing about their philosophy of making…

This week was marked by scorching Midsummer's Day! It is usually a time of festivals, feasting, singing, bonfires and maypole dancing. For obvious reasons there hasn't been much of that going on. to be honest I'm not sure…

The contrasting emotions closing the door behind me on the 21st March with closing the doors after the first week of being open again. 3 months ago I left the shop with a sense of…

Sign writing by Ellie Bickley aged 7 (and a half)   We're opening on Wednesday 17th June and we're really looking forward to seeing you!    - We will be open from 10.30 till 5.00…

On Wednesday 17th June we'll be opening our doors for the first time since Saturday 21st March. We have been busy getting the shop ready to welcome you back. Ellie and I have been getting all…

The date is set and we're getting ready to welcome you back...... But before I tell you about how and when we'll be open I'd like to take this chance to put down my gratitude and…

I'm sure I'm not alone in that I've been listening to a lot of music throughout the lockdown. As the health crisis was developing I started on this playlist and over the last few weeks it has evolved,…

As things stand we are hoping to open the shop sometime in the first week of June. We might be a bit bruised and we might be a bit battered, and it probably won't be…

Sunny Days spent wandering along the beach without a care in the world might seem a long way off right now but in my view there's no harm in using your imagination, a pandemic can't…

This week, along with many other retailers we eagerly await news from the government and their plan for easing the lockdown. It has been 6 weeks already since I closed the shop and looked ahead…

What can I say about Edwin... We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3…

20% off with ‘SPRING20’

Easter HopeMany of you will know I'm not particularly religious but as far as my understanding goes Easter is a time of new beginnings and of hope so whatever you are doing today, lunch with family or…

I have opened my online sock shop and have been adding the new styles ready to be sold. My favourite style is the leopard sock, it is made in Japan by Anonymous Ism. I'm not…

Support us by buying yourself a Gift Voucher to spend in store when we re-open. Use the discount code 'HOMEDELIVERY20' at the checkout and you'll get 20% off the total value of your voucher. For…

After spending a lot of time reading the news (who hasn't?) it looks likely to me that the health crisis will run until the summer. I have thought about what this means to Tonic and…

In these troubled times we realise that buying clothes is probably the last thing on your mind. We feel it is important to send out message of support and solidarity to all our customers, friends and anyone…

In our mission to source more quality brands with an environmental and social conscience we've found a cracker in Unfeigned. Hailing from Spain each piece is locally produced in Spain or Portugal using either sustainable…

As people all over the world begin to respond to the climate crisis, a huge environmental movement is forming. At Tonic we want to feel good about what we're doing… that we're part of the solution rather than…

Tonic is proud to sell a carefully curated selection of international brands. All the clothes we sell are built to last. We hope you’ll get many years of use from your purchase, but should you…

The Bailey Hats Sample Sale is this Thursday 21st November and runs until Sunday 24th, we will have a selection of Bailey Hats of varying shapes and sizes all available at up to 70% off. Bailey have been making hats for almost…

New arrivals from our Japanese stable of brands Fujito, Jackman and A Vontade. We've got the loose fitting wide slacks from Fujito, these have become a shop favourite since first stocking them last season. The…

The Hartford Sample Sale is running this week with everything selling at cost price, what's not to like?!

New autumn arrivals from Vetra, the classic dungaree twill workwear jacket and trouser in  new colours dark khaki and stone. Made in France since 1927 they are the perfect wardrobe staple. Available in store. 

Laid back vibes with a wardrobe classic every man should own, a pinpoint blue Oxford button down shirt. The Hartford "Side" style is slim fit, made of 98% cotton 2% elastane. Available in store now

With Hartford it's all about fabric and fit . The first shirt delivery of the season is a proper beauty, rich checks and soft flannels. In store now.

Moscot iconic eyewear https://tonicuk.com/brands/moscot/

Gary's new window featuring Hartford flamingo print shirts.https://tonicuk.com/brands/hartford/

New Japanese Sun T's in today from Edwin If you didn’t know already, EDWIN was established in Tokyo in 1947 and this tee featuring a Red Dot over our Japanese logo, it’s a great nod…