Tonic Menswear, London
CURATED MENSWEAR, PORTOBELLO ROAD, LONDON

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Many of you know that running is my thing. It’s my escape, my time to myself, my space to solve problems, it is where I can get away from it all.

You might also know that I’m training for the New Forest Marathon

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Riz Board Shorts Pop-Up at Tonic

The most beautiful and sustainable swim shorts in the world’ will be coming to the store for one day only!

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Sunnies ☀️ 🕶

Moscot iconic eyewear https://tonicuk.com/brands/moscot/
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Short Sleeves Weather!

Gary's new window featuring Hartford flamingo print shirts.https://tonicuk.com/brands/hartford/
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Just Arrived!

New Japanese Sun T's in today from Edwin If you didn’t know already, EDWIN was established in Tokyo in 1947 and this tee featuring a Red Dot over our Japanese logo, it’s a great nod…
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A Japanese Special

The craftsmen of Japan are renowned for the level of care and attention that they apply to each task they undertake. With a rich history of manufacture, the Land of the Rising Sun is notorious…
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The Tonic Summer Sale

It seems fairly ridiculous to be saying this but the Tonic summer sale has come around again with discounts of up to 40% off our SS19 collections. See the Summer Sale Here.    
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Nico Eyewear

  Nico Eyewear is the brainchild of Nico Thompson, the third generation in a family of opticians. The positive collision of two key elements of the optical world: surrounded by iconic vintage frames from the…
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Bailey Hats Sample Sale

  With what seemed to be the brief but hopefully soon to return British Summer, we hope to welcome back the good weather in time to bring you the Bailey Hats Sample Sale. From Thursday 13th June,…
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Interview With Lee Hoy

How would you describe yourself to someone who doesn’t know you?

I would describe my personality as very outgoing and social. I am easy to talk to and a good listener.

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Colorful Standard

Every so often a brand comes along that does the simple stuff really well. One brand that does this is Colourful Standard. Not only do they make high quality basics, they make them from organic…
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Kestin Hare SS19

Launched in 2014, Kestin Hare is a fairly young brand. The reason for this is that the namesake of the brand, Kestin, was busy gaining lots of valuable experience as the Head of Design for the likes of Nigel Cabourn.

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Tonic Recommends

The one word seemingly on everybody’s lips begins with ‘B’ and involves the uncertainty surrounding our departure from the European Union. Should you want a visual holiday from the ceaseless news coverage of what may or may not be happening, we more than recommend Martin Parr’s Only Human exhibition

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Hartford SS19

Season upon season, we await the arrival of the Hartford delivery here at Tonic. Upon opening up the boxes we never cease to be pleased or surprised by their contents.

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A.B.C.L

Sometimes when two worlds collide, a better one is created. A.B.C.L combine the design heritage of Italy with the manufacturing expertise of the Japanese. They split their world between Tokyo and Venice, producing contemporary Italian inspired shirts out of the finest selvedge fabrics.

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Tonic Reads

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.

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The Tonic Exchange

You may have noticed that we have given our site a bit of a spruce up. Those of you that have visited our shop on Portobello Road will know that we offer an honest service delivered by staff members with many years of knowledge and anecdotes provided by their decades of experience on the shopfloor.

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Tonic Icons - Sir Don McCullin

Photography isn’t about seeing, it’s about feeling. If I don’t have some kind of feeling for what I’m shooting, how can I expect the person who looks at it to feel anything?

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Baracuta

The original and iconic Harrington jacket. Made in England since 1937.

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276 Portobello Road, London W10 5TE
Monday to Saturday 10 – 6
Sunday 11 – 5
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