Tonic Menswear, London
CURATED MENSWEAR, PORTOBELLO ROAD, LONDON

Category: Tonic News

The Merino Wool Crew neck from Colorful Standard

New arrivals in the pre-washed merino wool crew from Colourful Standard.The Colorful Standard Classic Merino Crew Neck is a “zero waste” garment knitted from luxuriously soft, extra fine, Italian-spun merino. It is a mid-weight, regular fit crew neck…
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Hartford Sample Sale

Twice a year we run a Hartford sample sale. If you didn't know already, Hartford is a french label launched in Paris in 1979. It is also our best selling brand.The Sample Sale is an opportunity…
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Happy New Year and Thank you!

Thought I'd get this out early before you're overwhelmed with messages, and wish you all a very happy New Year from all of us at Tonic!There isn't much I can say that I haven't already…
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Click and Collect

It was the night before Christmas (well the week before) and basically everything went to shit!Anyway I'm not going to bang on it, it is what it is.After looking at our options I have decided to…
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Dr Harris - Established 1790

We have stocked the mens grooming brand Dr Harris for longer than I can remember, the smells of Windsor and Arlington have been wafting around the shop in one form or another at least the last…
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Bailey Hats of Hollywood

In 1922 George S Bailey Established the Bailey Hat Company in Los Angeles California. He understood how Hollywood's leading men were considered global arbiters of taste and style, the original "Influencers" if you will. With…
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Anonymous Ism Japan

Yep, socks made in Japan, what is not to like about that?When it comes to making anything for wearing on any part of the body, the Japanese, as anyone knows do it with a care…
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Tonic Own Label Knitwear

Produced in 100% merino wool our Tonic own label knitwear is made in a family run factory north of the border in Scotland. Established in 1955 they have continued to invest in their workforce and develop the…
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Astorflex

Responsible, sustainable and transparent. Astorflex is an Italian family shoe factory established in the 19th Century. Each Astorflex shoe is made in Italy with a focus on quality, craftsmanship and value.Production is personally supervised by owner Fabio…
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Open for 20 Years!

Believe or not last week was our 20th Birthday, yep 20 years of residency on the Portobello Road!Celebrating a landmark birthday in the midst of a global pandemic isn't ideal is it, we've experienced all kinds highs and a…
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Ecoalf - Because There Is No Planet B

I first came across Ecoalf at my favourite distributors early in 2020, pre Covid, when the shadow wasn't lucking behind everything we do and think. It seems a lifetime ago, but to me this year has gone…
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Click and Collect Opening Hours

Starting tomorrow (Tuesday 10th November) Patch and I will be at the shop from 11.00 until 4.00 every day. We'll be there for click and collect orders, phone orders, and if there's anything else you need…
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The Show Must Go On

To Be honest with you it has taken me some time to come to terms with this new lockdown, after it was announced on Saturday I was feeling really down, however after spending the last…
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Uniform Standard

Born in 2018, East London based brand Uniform Standard produces a collection of minimal, premium quality sneakers that blend together refined British design and sustainability.They forego the concept of “fast fashion” in favour of conscious consumption, they…
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New Arrivals - Hartford shirts

We've got super soft baby cord, brushed cottons, washed cottons and soft flannels, we've got point collars, spread collars and button down collars, we've got classic fit, we've got slim fit, we've got over shirts.…
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Tonic Exchange Re-Launch

I'm convinced by the Tonic Exchange scheme and I really want make it work, but I'm going to need your help. You might have already read about it in previous communications or on the website,…
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Summer Sale ☀️

The Summer Sale is here! Grab something, save a few quid and help us make some space for the new season's collections! All the best from all of us ✌️
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Welcome to Pala Eyewear

John the founder of Pala Eyewear made contact in May so not exactly the best time to be introducing his brand to a potential retailer. I was immediately interested though after hearing about their philosophy of making…
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Midsummer and 20% Off!

This week was marked by scorching Midsummer's Day! It is usually a time of festivals, feasting, singing, bonfires and maypole dancing. For obvious reasons there hasn't been much of that going on. to be honest I'm not sure…
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It's good to be back!

The contrasting emotions closing the door behind me on the 21st March with closing the doors after the first week of being open again. 3 months ago I left the shop with a sense of…
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Opening on Wednesday!

Sign writing by Ellie Bickley aged 7 (and a half)   We're opening on Wednesday 17th June and we're really looking forward to seeing you!    - We will be open from 10.30 till 5.00…
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Preparing to Re-Open

On Wednesday 17th June we'll be opening our doors for the first time since Saturday 21st March. We have been busy getting the shop ready to welcome you back. Ellie and I have been getting all…
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More than just a transaction

The date is set and we're getting ready to welcome you back...... But before I tell you about how and when we'll be open I'd like to take this chance to put down my gratitude and…
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Tonic Lockdown Playlist

I'm sure I'm not alone in that I've been listening to a lot of music throughout the lockdown. As the health crisis was developing I started on this playlist and over the last few weeks it has evolved,…
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Opening Soon!

As things stand we are hoping to open the shop sometime in the first week of June. We might be a bit bruised and we might be a bit battered, and it probably won't be…
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Dreaming of Summer and 20% Off!

Sunny Days spent wandering along the beach without a care in the world might seem a long way off right now but in my view there's no harm in using your imagination, a pandemic can't…
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Shop Update

This week, along with many other retailers we eagerly await news from the government and their plan for easing the lockdown. It has been 6 weeks already since I closed the shop and looked ahead…
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Focus on Edwin

What can I say about Edwin... We have been selling the brand for 15 years, originally picked up as replacement for Lee jeans, it was a basic range and if memory serves me right they only had 3…
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Working From Home...

20% off with ‘SPRING20’

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Happy Easter 🐥

Easter HopeMany of you will know I'm not particularly religious but as far as my understanding goes Easter is a time of new beginnings and of hope so whatever you are doing today, lunch with family or…
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Ellie's Sock Shop

I have opened my online sock shop and have been adding the new styles ready to be sold. My favourite style is the leopard sock, it is made in Japan by Anonymous Ism. I'm not…
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Support us with a Gift Voucher

Support us by buying yourself a Gift Voucher to spend in store when we re-open. Use the discount code 'HOMEDELIVERY20' at the checkout and you'll get 20% off the total value of your voucher. For…
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Home Delivery

After spending a lot of time reading the news (who hasn't?) it looks likely to me that the health crisis will run until the summer. I have thought about what this means to Tonic and…
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These Times....

In these troubled times we realise that buying clothes is probably the last thing on your mind. We feel it is important to send out message of support and solidarity to all our customers, friends and anyone…
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New Brand - Unfeigned

In our mission to source more quality brands with an environmental and social conscience we've found a cracker in Unfeigned. Hailing from Spain each piece is locally produced in Spain or Portugal using either sustainable…
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The Quiet Revolution

As people all over the world begin to respond to the climate crisis, a huge environmental movement is forming. At Tonic we want to feel good about what we're doing… that we're part of the solution rather than…
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Tonic Exchange

Tonic is proud to sell a carefully curated selection of international brands. All the clothes we sell are built to last. We hope you’ll get many years of use from your purchase, but should you…
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New Arrivals from the Land of The Rising Sun

New arrivals from our Japanese stable of brands Fujito, Jackman and A Vontade. We've got the loose fitting wide slacks from Fujito, these have become a shop favourite since first stocking them last season. The…
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Hartford Sample Sale!!

The Hartford Sample Sale is running this week with everything selling at cost price, what's not to like?!
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New arrivals from Vetra

New autumn arrivals from Vetra, the classic dungaree twill workwear jacket and trouser in  new colours dark khaki and stone. Made in France since 1927 they are the perfect wardrobe staple. Available in store. 
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Chilled Wednesday vibes

Laid back vibes with a wardrobe classic every man should own, a pinpoint blue Oxford button down shirt. The Hartford "Side" style is slim fit, made of 98% cotton 2% elastane. Available in store now
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New arrivals from Hartford

With Hartford it's all about fabric and fit . The first shirt delivery of the season is a proper beauty, rich checks and soft flannels. In store now.
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276 Portobello Road, London W10 5TE
Monday to Friday 10.30am – 5.30pm
Saturday 10.30am – 6.00pm
Sunday 11.00am – 5.00pm