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Tonic Menswear London
CURATED MENSWEAR, PORTOBELLO ROAD, LONDON

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Autumn Layers

Autumn layering with Far Afield, Hartford, Fujito, Colorful Standard, Jackman, Kardo and Parages.

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All New Knitwear

From lightweight knitted tees and to chunky crew necks and cardigans, embrace warmth as the weather cools down. Shop our new knitwear offering here.

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New Week, New Arrivals

This week, we're introducing new arrivals from renowned Japanese brands, Fujito & Jackman, as well as vibrant winter essentials from India's Kardo. Take a peek and explore the latest styles below! Fukuoka based Fujito have…
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Introducing forét

Our newest addition to the shop - forét, focuses on versatile staples that offer functionality, protection, and comfort. In our fast-paced modern society, time often slips away from us, causing us to overlook the small joys in…
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AW23 is Here!

Our newest addition to the shop - forét, focuses on versatile staples that offer functionality, protection, and comfort. Founded 9 years ago in Denmark, the brand are committed to sustainability and driving change in the fashion industry.…
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Phil's Packing Hacks

After three decades in the fashion biz, it's fair to say that Phil Bickley holds a black belt in packing light. This week, he's shared some of his top tips to turn a packing stress…
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Keep it cool

In the summer months, stay comfortable in lightweight natural fabrics and looser silhouettes. Use a pop of colour to uplift your seasonal look. New Arrivals Linen is a warm-weather wonder fabric – natural, sustainable and breathable – nothing’s better…
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Hartford Sample Sale

Exciting news! You're invited to this week's Hartford Sample Sale, starting on Wednesday. Join us in store for up to 70% off unique pieces that you can't find anywhere else. The Details: Sale runs in…
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Tonic is 22

It’s our birthday.22 years around the sun and we think it only fair to celebrate with the community who have supported us through both highs and lows.From now until Midnight on Friday, spend £100 or…
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Black Friday

10% for the Community... Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. At Tonic, we don't offer any Black Friday discounts to promote…
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Made in Japan 🇯🇵

Japan is known for its traditional artistry and craftsmanship, to be found in items like the kimono, ceramics - even the cuisine. From cutting edge technology to traditionally crafted artisanal goods, Japanese producers excel at…
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Fabric Focus: Corduroy

With its reassuringly thick but ultra soft texture, corduroy is the fabric that time refuses to forget. Its back in store for Autumn and we can’t get enough of its practicality, especially when we’re offering…
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Carnival Weekend 2022

As the streets of Notting Hill transform for Carnival Weekend, our friends at Edwin came to visit with some Carnival appropriate attire - naturally we had to seize the photo opportunities 🤩  Our shop on Portobello will be…
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Brand Spotlight: MOSCOT😎

Moscot is a 5th generation family-owned eyewear business born and bred in the Lower East Side of New York City. We’ve had them in the shop for years, and love them for both the high…
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Tonic Exchange ♻️

This week we’ve added our first new items since relaunching Tonic Exchange. You can earn credit to spend at Tonic, donate to our charity partner and give your pre-loved pieces a new home with our complimentary donation service. As we discover…
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Best of British

Putting the Spotlight on Local designs At Tonic we pride ourselves on offering a selection of brands from Europe, Japan, the Americas and beyond. However, following on from all the patriotism during the last few…
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INTRODUCING OUTLAND

We'd love for you to get to know the latest addition to the Tonic family - OUTLAND. Quality garments crafted in Portugal and France, it's a French brand that focusses on quality, transitional garments that can…
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ValleyCat Studio Artwork

Our long time friend Valerie Goldstein is a self-taught artist whose body of work focusses on abstraction. We’re delighted to announce that we are now displaying and selling her work in the store! Valerie was born…
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January Sales!

It’s that time of year again! The Christmas decorations have come down, cheeses and trifle has been devoured, and New Years Resolutions have been made (and probably already broken)… We’re starting the year, as always,…
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Astorflex

Responsible, sustainable and transparent. Astorflex is an Italian family shoe factory established in the 19th Century. Each Astorflex shoe is made in Italy with a focus on quality, craftsmanship and value.Production is personally supervised by owner Fabio…
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