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The story of The Original Playboy brand began in 1936 in England with the creation of a unique crepe sole construction. An iconic design worn by royals, legendary Hollywood actors, jazz musicians, rockabillies, hip-hoppers and a host of other good people around the world. Original Playboys have been worn by a host of interesting people…

The antithesis of mass-produced fast-fashion, KARDO was launched in 2013 with the desire to slow things down and attend to the small details of menswear. Inspired by the rich heritage of traditional Indian craft textiles they have, for the past decade, worked and nurtured relationships with artisans and textile communities around India to create unique…

Autumn layering with Far Afield, Hartford, Fujito, Colorful Standard, Jackman, Kardo and Parages.

From lightweight knitted tees and to chunky crew necks and cardigans, embrace warmth as the weather cools down. Shop our new knitwear offering here.

Kardo For AW23, Indian label Kardo continue to incorporate Indian craft in contemporary clothing, utilising the hard work and skills of their local artisans. This season we’re stocking both vibrant block printed pieces (as shown above) as well as some understated classics. More Kardo Jackman Jackman, another Japanese brand, have spent over 70 years producing some…

forét Our newest addition to the shop – forét, focuses on versatile staples that offer functionality, protection, and comfort. In our fast-paced modern society, time often slips away from us, causing us to overlook the small joys in life. When forét was established back in 2014, they aimed to recapture a sense of the great outdoors, reminiscent…

forét Our newest addition to the shop – forét, focuses on versatile staples that offer functionality, protection, and comfort. Founded 9 years ago in Denmark, the brand are committed to sustainability and driving change in the fashion industry. Our selection of pieces are all GOTS certified and produced in Portugal and Turkey. More forét Corridor Corridor’s Founder…

In the summer months, stay comfortable in lightweight natural fabrics and looser silhouettes. Use a pop of colour to uplift your seasonal look. Linen Linen is a warm-weather wonder fabric – natural, sustainable and breathable – nothing’s better for laid back summer style. A strong natural fabric, linen comes from the flax plant, which, when cropped, leaves a lot of…

Exciting news! You’re invited to this week’s Hartford Sample Sale, starting on Wednesday. Join us in store for up to 70% off unique pieces that you can’t find anywhere else. The Details: Sale runs in store only Wed 21st — Fri 23rd June Wed: 10:30am — 7:00pm Thu: 10:30am — 5:30pm Fri: 10:30am — 5:30pm…

10% for the Community… Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. At Tonic, we don’t offer any Black Friday discounts to promote impulse buying. Instead, we’d like to slow down and help you consume more responsibly and lower your impact. That’s why…

Japan is known for its traditional artistry and craftsmanship, to be found in items like the kimono, ceramics – even the cuisine. From cutting edge technology to traditionally crafted artisanal goods, Japanese producers excel at the art of creation.  This week we’re putting the spotlight on three Japanese brands that we love for their impeccable…

With its reassuringly thick but ultra soft texture, corduroy is the fabric that time refuses to forget. Its back in store for Autumn and we can’t get enough of its practicality, especially when we’re offering it in a number of forms; think pleated trousers, military jackets, vests, shirts and even hats. For the most seasonal…

As the streets of Notting Hill transform for Carnival Weekend, our friends at Edwin came to visit with some Carnival appropriate attire – naturally we had to seize the photo opportunities 🤩  Our shop on Portobello will be closed for the festivities from Today at 6pm until mid-morning Tuesday, but our online shop is BUSINESS AS USUAL all weekend! Click HERE to…

Moscot is a 5th generation family-owned eyewear business born and bred in the Lower East Side of New York City. We’ve had them in the shop for years, and love them for both the high quality of their handmade shades and the story of their humble beginnings. All of Moscot’s shades are handmade, using the…

This week we’ve added our first new items since relaunching Tonic Exchange. You can earn credit to spend at Tonic, donate to our charity partner and give your pre-loved pieces a new home with our complimentary donation service. As we discover new ways to enjoy fashion with a Conscious approach, relaunching Tonic Exchange with the right garments has been at the forefront of our…

At Tonic we pride ourselves on offering a selection of brands from Europe, Japan, the Americas and beyond. However, following on from all the patriotism during the last few weeks, we thought it’d be nice to celebrate Britain in our own way – putting the spotlight on our local brands and designs. From Hawksmill Denim…

Our long time friend Valerie Goldstein is a self-taught artist whose body of work focusses on abstraction. We’re delighted to announce that we are now displaying and selling her work in the store! Valerie was born and raised in Los Angeles, California and has lived in London since 2002. Prior to becoming a professional artist and entrepreneur,…