Every so often a brand comes along that does the simple stuff really well. One brand that does this is Colourful Standard. Not only do they make high quality basics, they make them from organic cottons and donate 5% of all proceeds to their newly established football club, FC Masi Maniba based in DR Congo.
In their own words there is nothing better than a perfect-fitting T-shirt or Hoodie, long lasting, and developed from the highest quality organic cotton. We couldn’t agree more. All of their products are ethically manufactured in Portugal by a workforce that are treated and paid fairly.
They invest more time into the materials used for their garments, reducing waste and the carbon footprint of their supply chain and manufacture process. Techniques such as garment washing reduce the amount of water consumed when producing garments and pre-washing means that their products will not shrink when you first put them in the machine.
Though as a brand they don’t adhere to create pieces and colours in the seasonal approach, we do have a selection of colours perfect for this time of year. On the few occasions that the sun make a prolonged appearance in the sky, you can more than look the part safe in the knowledge that a Colorful Standard piece has been ethically produced and is built to last.
Pop in and see what we have on the the rails from Colorful Standard.