New Arrivals: Tonic Own Label Shirts

Our own label Tonic276 shirts are back and they are better than ever! Crafted in Italy, the range is made up of soft baby cords, luxurious cotton flannels and washed cotton twills. 

Beautifully presented, they could be an ideal gift for a special person (obviously  a somebody that appreciates the finer things in life)

…or sod it, just treat yourself!!


Hartford blue shirtHartford cotton shirtBaby cord green shirtTonic 276 shirtCotton twill men's shirt


When I set out to create our Tonic 276 collection, I wanted to produce a range that embodies everything that I look for in the other brands; timeless designs made from quality materials that are built to last and get better with age.

All six of the styles are expertly crafted in Italy, using 100% cotton, and have a relaxed classic fit. They all feature a casual spread collar and single cuffs. On their arrival in London, Gary (Head of Quality Control and Testing) makes sure they’re perfectly up to scratch.

All joking aside, the 276 range has been on a bit of a hold since 2019, after the big ‘C’ pandemic hit we have been playing it a bit safe. Now though we intend to push back on with so watch out for new arrivals in the coming weeks and months…

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